What's Next

I recommend choosing 1 to 2 items to complete from the workshop in the next 30 days. If you aren't sure where to start, then use the following list as your guide. Your goal should be to assess your current email marketing approach, build a solid foundation, enhance your impact by incorporating key features, then re-establish your strategy based on everything you've learned.

Step #1: Solidify Your Email Marketing Foundation

To make managing your email marketing strategy more manageable, you want to have a solid foundation in place. This starts with doing a quick evaluation of your current approach to identify missing elements. Use the following list to guild you through the key features to put in place.

Choose The Right Email Marketing Platform
Integrate Your Email Platform With Your Website
Design & Publish A Welcome Email Series
Creating Templates For Common Emails
Diversity The Types Of Emails You Send (feedback, content, confirmations, appreciation etc.)

Step #2: Choose The Email Marketing Feature To Drive Greater Action

During the workshop, we discussed the features inside your email marketing software that can help make it easier to manage your email list. I'd like you to pick at 1 to 2 of these features to set up and see if they help you drive more significant action within your email marketing to create a better experience for your clients.

A/B Testing
Setting Up An Automated Workflow
Tagging, Lists and Groups

Step#3: Creating An Email Calendar & Revised Strategy

We discussed the importance of building a story around your email marketing approach. Each week is an opportunity for you to deliver on a critical element of that story. Instead of looking at each email as its own entity, build a monthly story each email supports.

Weekly Email Content Plan (with the day of the week identified)
Promotional Calendar (for launches or extended promotional period)
Holidays & Key Days In The Year
Document Your New Approach and Metrics To Monitor

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